Genera is a leader in human and clothing digital replication

Space, Where
Tech Meets Fashion

We create
Sustainable
Diverse
Secure
Sustainable
future

Genera is focused on transforming fashion by reducing environmental impact and increasing diversity through the digitalization of the industry

Business impacts, validated through real client partnerships

Revolutionizes business operations
AI integration at every level optimizes both internal and external workflows, leading to enhanced efficiency and measurable growth.
35%
Growth across all business performance metrics
Cuts production costs
Eliminates the need for traditional photoshoots, reducing costs and resource consumption while simplifying content creation.
4X
Optimization of resources spent on production
Elevates consumer engagement
Leverages AI-powered digital models to enhance customer interaction, driving stronger brand loyalty.
1.5M
Users involved
Transforms internal workflows
Streamlines processes from collection development to wholesale, enabling brands to increase efficiency and accelerate innovation.
50%
Of time saved through AI innovations in internal production processes

Genera Technologies©

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AI Try-On

Hyper-realistic visualization of clothing on a user’s digital avatar.

Clothing Replication

The technology efficiently processes flat images, converting them into detailed, production-ready visuals with a high level of realism.

PDP Sculptor

Create high-quality production-ready imagery for commercial purposes.

AI Fashion Models

Unlimited variety of AI Fashion Models to meet your custom requirements and goals.

AI Mirror

Genera Technologies© integrated  into your offline store to enhance customer experience and provide a unique shopping journey.

Mirror Sync©

Real-time updates to a digital twin, ensuring it evolves simultaneously with the real person.

Brand’s Visual Identity Set Up

The technology deciphers and understands the core elements of your brand’s visual DNA, enabling the creation of content that consistently reflects your style.

Tech Pack Converter

Transform raw sketches and tech packs into realistic images that replicate every fabric fold and deliver an exact fit.

HD Content Creation

Creating exceptional content for outdoor advertising, TV, and online platforms, adaptable to any complexity and resolution, including sophisticated fashion campaigns.

Discover a New Age of Technology

Genera’s AI Technologies set a new standard in visual generation, meticulously capturing the subtleties of body shapes, sizes, and the dynamic interaction between garments and the wearer. Driven by extensive industry insights and technological advancements, our AI solutions provide unmatched precision and performance, designed to meet the elevated expectations of the fashion retail industry.

  • High quality

    Genera’s advanced technology achieves the highest level of visual quality, perfectly mirroring real-life imagery.
  • Flexibility

    Genera offers AI model fine-tuning to align with client objectives and seamlessly integrate with the brand’s visual identity.
  • Security and privacy

    Genera enforces the highest security protocols, fully aligned with GDPR and DPA 2018. All consumer data is encrypted and remains confidential, protected from any third-party exposure.
  • Sustainability

    Genera’s innovative solutions help brands reduce their environmental footprint by minimizing physical shoots and lowering return rates through consumer-facing product integration.

Our Team

Gen Lab is a hub of creativity and technology, dedicated to revolutionize fashion
Fashion experts
Out team understands the industry’s goals and challenges, transforming them into effective, innovative solutions.
Engineering experts
Our engineering team leverages modern AI approaches to provide the highest quality and resolution available in the market
Fashion is undergoing a profound revolution, breaking down outdated processes.

"Genera is revolutionizing the fashion industry, creating a groundbreaking platform that elevates creativity and customer engagement to unparalleled heights through advanced AI technology. We're not just pushing boundaries—we're reshaping the future of fashion with unmatched innovation."

Keiron Birch

Genera in Public

TTSWTRS Stages a Futuristic Opera: A Fusion of Fashion and Tech

TTSWTRS, the trailblazing Ukrainian label known for its avant-garde fusion of fashion and art, is set to unveil its sensational Fall-Winter 2024 collection, "Opera." This season marks an exhilarating partnership with fashion-tech innovator Genera, introducing cutting-edge AI solutions that revolutionize how clients interact with and try on the collection virtually...

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